It's a set of 1 main game and 3 mini games. The +nbsp;mini-games will be available only at sponsor's site for some time. If user clicks to a mini-game he will be redirected to sponsor's site. After some period of time (maybe 1 month?) mini-games will be published one by one with links to the main game (sponsor's site). This model can give you a lot of additional traffic.
Hmm... So what we got? We got a doll! What do we want? We want this doll to suffer! Yeah, it's not alive, so we can do this without any moral restrictions. What we can do? Have you ever seen on youtube car crashes? Yep, thats it. Speed up your sport car, hit the wall (if you will miss it, close this game immediately), fly over the beautiful locations, catch bonuses and so on. Then smash to the ground and check your result. Buy a better car, a rocket, jet and penguin. C'mon, crash everything around you, you'll like it!